RCS Messaging Platform for Next-Generation Customer Communication

Transform traditional text messaging into rich, interactive and engaging customer experiences with our powerful RCS Messaging Platform.

RCS for Business enables brands to communicate with customers using images, videos, rich cards, carousels, suggested replies, action buttons, branded sender profiles and two-way conversations directly within supported messaging experiences.

From marketing campaigns and product promotions to order updates, OTP, appointment reminders and customer support, our RCS Business Messaging Platform helps businesses create personalized conversations that go beyond traditional SMS.

Connect. Communicate. Captivate.

What is RCS Messaging?

RCS stands for Rich Communication Services.

RCS is a modern messaging standard that adds rich media, interactivity and business-focused capabilities to messaging compared with traditional SMS/MMS.

Instead of sending customers a simple text message such as:

“Your order has been shipped.”

Businesses can create a richer experience with:

Product images
Brand logo
Order details
Tracking button
Suggested replies
Call-to-action buttons
Rich cards
Carousels
Web experiences
Two-way conversations

This makes RCS a powerful channel for marketing, sales, customer engagement, authentication and support.

What is an RCS Business Messaging Platform?

An RCS Business Messaging Platform enables businesses to create, send, receive and manage rich business messages through supported RCS infrastructure.

Businesses can connect their:

Website
Mobile application
CRM
ERP
E-commerce platform
Customer support system
Marketing automation platform

with an RCS platform through APIs and integrations.

Google describes RCS for Business as a channel for branded, interactive customer communication, including rich media, verified branding, user-initiated conversations and analytics.

RCS Messaging Services

1. RCS Marketing Messages

Create visually engaging promotional campaigns using rich media.

Use RCS Marketing for:

Product launches
Sales campaigns
Discounts
Seasonal offers
New collections
Brand promotions
Loyalty campaigns
Flash sales
Event promotions
Lead generation

Example

Summer Sale – Up to 50% OFF

[Product Image]

Discover our latest collection.

Shop Now | View Products | Talk to Us

Instead of sending only text, RCS can combine visual content with interactive actions.

2. RCS Promotional Campaigns

Build interactive promotional campaigns with:

Images
Videos
GIFs
Rich cards
Product carousels
Suggested replies
CTA buttons
Web views

RCS for Business supports rich cards and carousels that combine media, text and suggested replies/actions.

Example

New Smartphone Collection

📱 Product Image

Starting at ₹19,999

[View Details]

[Buy Now]

[Talk to Expert]

This allows customers to interact directly with the message.

3. RCS Transactional Messaging

Keep customers informed throughout their journey.

Use RCS for:

Order confirmation
Payment confirmation
Shipping updates
Delivery tracking
Booking confirmation
Invoice notifications
Subscription updates
Account notifications
Service updates

Example

Order Confirmed

Hello Amit,

Your order #TX45821 has been confirmed.

Amount: ₹2,499

Expected Delivery: 28 September

[Track Order]

[View Order]

4. RCS OTP & Authentication

Use RCS for authentication and verification workflows where supported.

Applications include:

Login OTP
Registration verification
Mobile verification
Password reset
Transaction authentication
Security alerts
Fraud notifications

Google lists authentication, including one-time passwords and fraud alerts, among RCS for Business use cases.

Example

Verify Your Account

Your verification code is:

582941

[Copy OTP]

This creates a more branded authentication experience than a plain text message.

5. RCS Customer Support

Turn messaging into a two-way customer service channel.

Customers can interact with your business using:

Suggested replies
Buttons
Rich media
FAQs
Product information
Booking options
Support links
Human-agent handover
Conversational bots

RCS for Business supports user-initiated conversations and interactive customer engagement.

Example

How can we help you?

[Track My Order]

[Product Support]

[Book Appointment]

[Talk to Support]

6. RCS Conversational Messaging

RCS enables businesses to move from one-way messaging to two-way conversations.

A customer can:

Receive Message → Select Option → Get Information → Take Action → Complete Journey

For example:

Customer:
I want to book an appointment.

Business:
Choose a preferred date.

[Monday]

[Tuesday]

[Wednesday]

Customer selects Tuesday.

Business:
Choose your preferred time.

[10 AM]

[12 PM]

[4 PM]

This creates a conversational customer journey directly inside the messaging experience.

7. RCS Rich Cards

Rich Cards combine:

Image
Title
Description
CTA
Suggested action
Suggested reply

Example

Premium Hotel Room

[Hotel Image]

Luxury room with breakfast included.

₹5,999 / Night

[Book Now]

[View Details]

Rich cards make product and service communication more visual and actionable.

8. RCS Carousel Messaging

Show multiple products or services in a horizontally scrollable carousel.

Example

Explore Our Latest Collection

Product 1
₹1,999
[Buy Now]

Product 2
₹2,499
[Buy Now]

Product 3
₹3,999
[Buy Now]

Carousels can help businesses showcase multiple products or services within a single conversation.

9. RCS Suggested Replies & Actions

Reduce customer effort with predefined actions.

Examples:

Suggested Replies

Yes
No
More Details
Talk to Expert
Track Order

Suggested Actions

Open Website
Call Business
View Location
Add to Calendar
Start Journey

These interactive options can help guide customers toward the next step.

10. RCS Web View

RCS can connect customers to web experiences from within the messaging journey.

Use Web View experiences for:

Product catalogues
Booking
Registration
Forms
Product details
Checkout
Customer service
Order tracking

This can reduce friction between receiving a message and taking action. Google specifically highlights web-view experiences for browsing products, viewing carts and completing journeys.

11. Branded RCS Business Profile

Build recognition with a branded business messaging experience.

Depending on launch and carrier support, businesses can use:

Business name
Logo
Brand colours
Business description
Verified sender information

Google’s RCS for Business documentation says brand verification is required before an agent’s first launch, with verification confirming the brand representative and authorization to manage the agent.

12. RCS SMS Fallback

Customer reach is important.

Where supported, RCS platforms can provide SMS/MMS fallback when an RCS message cannot be delivered, helping businesses maintain communication reach.

Example Journey

RCS Available

↓

Rich RCS Message

↓

Customer interacts with brand

RCS Unavailable

↓

SMS Fallback

↓

Customer receives the message

Actual fallback behaviour and availability can depend on the provider, carrier, device and market.

RCS SMS API

Integrate RCS messaging directly into your existing applications with an RCS API.

API Integration Use Cases

OTP
Order confirmation
Payment alerts
Booking notifications
Promotional campaigns
Customer support
Product recommendations
Delivery tracking
Appointment reminders

Typical Architecture

Website / App / CRM

↓

RCS API

↓

RCS Business Messaging Platform

↓

Carrier / Messaging Infrastructure

↓

Customer

RCS API Features

Our RCS API can be designed to support:

Message sending
Rich media
Rich cards
Carousels
Suggested replies
Suggested actions
Template/content management
Delivery events
Read events
User responses
Webhooks
Campaign management
Analytics
SMS fallback

Google’s developer documentation provides delivery and read events as well as interaction events that can be received through webhooks.

RCS Campaign Management Platform

Manage your complete RCS campaigns from a centralized dashboard.

Campaign Creation

Campaign Name
Select RCS Agent
Select Audience
Select Message
Add Rich Media
Add CTA
Add Suggested Replies
Preview Campaign
Schedule Campaign
Send Campaign

Campaign Reports

Track:

Messages Sent
Delivered
Read
Clicks
Replies
Actions
Unsubscribes
Campaign Engagement

RCS for Business supports analytics such as clicks, taps, read receipts and replies, depending on the implementation.

RCS Dashboard

A complete RCS platform dashboard can include:

Dashboard

Total Campaigns
Messages Sent
Delivered
Read
Clicks
Replies
Engagement Rate

Campaign Management

Create Campaign
Schedule Campaign
Campaign History
Draft Campaigns
Templates

Audience Management

Contacts
Customer Segments
Lists
Tags
Opt-out Management

Content Management

Rich Cards
Carousels
Images
Videos
GIFs
Buttons
Suggested Replies

Reports

Delivery Report
Read Report
Click Report
Engagement Report
Campaign Analytics

RCS for E-Commerce

Create richer shopping experiences.

Use Cases

Product discovery
New product launches
Cart reminders
Order confirmation
Payment confirmation
Shipping updates
Delivery tracking
Product recommendations
Promotional offers
Customer support

Example

Your Cart is Waiting

You left these products in your cart.

[Product Image]

₹2,999

[Complete Purchase]

[View Cart]

RCS for Banking & Financial Services

Use RCS for customer communication such as:

Transaction notifications
Payment alerts
Account information
Security alerts
OTP
Fraud notifications
Customer support

Authentication and fraud-alert use cases are among the RCS for Business categories described by Google.

RCS for Healthcare

Hospitals, clinics and healthcare businesses can use RCS for:

Appointment booking
Appointment reminders
Doctor information
Hospital directions
Test/report notifications
Follow-up reminders
Health service promotions
Customer support

Example

Appointment Confirmed

Your appointment with Dr. Sharma is confirmed.

Date: 30 September
Time: 5:30 PM

[Get Directions]

[Reschedule]

[Call Hospital]

RCS for Hotels & Hospitality

Use RCS throughout the guest journey.

Before Booking

Offers
Room information
Packages
Availability

After Booking

Booking confirmation
Check-in information
Directions
Guest support

During Stay

Room service
Restaurant booking
Hotel services
Support

After Stay

Feedback
Loyalty
Offers
Repeat booking

RCS for Real Estate

Real estate companies can use RCS to showcase properties visually.

Example

Premium 3 BHK Apartment

📍 Jaipur

₹85 Lakh onwards

[View Property]

[Book Site Visit]

[Talk to Sales]

RCS can combine property images, descriptions and interactive actions within the messaging journey.

RCS for Education

Use RCS for:

Admission campaigns
Course promotions
Application updates
Exam notifications
Fee reminders
Counselling appointments
Student support
Webinar invitations

RCS for Travel & Tourism

Use RCS for:

Travel offers
Booking confirmations
Ticket information
Hotel bookings
Travel reminders
Itinerary updates
Destination promotions
Customer support

RCS for Automotive

Automobile companies and dealerships can use RCS for:

New vehicle launches
Test-drive booking
Service reminders
Offers
Vehicle information
Service status
Dealership communication

Example

Book Your Test Drive

Explore the new SUV.

[View Vehicle]

[Book Test Drive]

[Find Dealer]

RCS for Logistics & Delivery

Use RCS to provide customers with real-time delivery communication.

Example

Your Order is Out for Delivery

Order: #45821

Expected delivery: Today

[Track Order]

[Contact Delivery]

RCS vs SMS

Feature	SMS	RCS
Plain Text	Yes	Yes
Images	Limited/Not native	Yes
Videos	No	Yes
Rich Cards	No	Yes
Carousels	No	Yes
Suggested Replies	No	Yes
CTA Buttons	Limited	Yes
Branding	Limited	Rich branded profile
Two-Way Conversation	Limited	Yes
Read Receipts	Limited	Supported
Typing Indicators	No	Supported
Web Experience	Link-based	Rich web-view capability
Analytics	Basic	Advanced capabilities
SMS Fallback	Native SMS	Available through supported implementations

RCS capabilities and availability depend on device, carrier, market and implementation.

RCS vs WhatsApp Business

RCS and WhatsApp are different messaging channels.

RCS

Native messaging experience
Rich media
Branded business identity
Rich cards
Carousels
Suggested replies
Business conversations
SMS fallback where supported

WhatsApp application
Rich media
Business profiles
Conversational messaging
Templates
Chat-based customer journeys

For businesses, an omnichannel strategy can combine RCS, SMS, WhatsApp and other communication channels according to customer reach, use case and business requirements.

RCS Omnichannel Messaging

Don’t depend on a single communication channel.

Connect:

RCS + SMS + WhatsApp + Voice + Email + Social Channels

Create one connected customer journey across multiple channels.

Example

Customer Lead

↓

RCS Product Message

↓

Customer Clicks

↓

WhatsApp Conversation

↓

Sales Team

↓

Voice Call

↓

Purchase

This approach can help businesses coordinate marketing, sales and customer support across channels.

RCS Analytics & Reporting

Measure customer interaction beyond simple delivery.

Track metrics such as:

Sent
Delivered
Read
Clicked
Replied
Button Actions
Suggested Reply Actions
Unsubscribes
Engagement
Conversion Events

RCS platforms can expose richer engagement signals than traditional SMS, including read and interaction events.

RCS AI & Automation

RCS can also be integrated with AI-powered conversational experiences.

AI Use Cases

AI customer support
Product recommendations
Automated FAQs
Lead qualification
Appointment booking
Order tracking
Conversational commerce
Customer service automation

Example

Customer:
I want a red shirt under ₹2,000.

AI Assistant:
Here are three options:

[Product 1]

[Product 2]

[Product 3]

Customer:
Show me Product 2.

AI Assistant:
Here are the details.

[Buy Now]

This turns messaging into a conversational sales channel.

How RCS Messaging Works

Step 1 – Create Business Profile

Set up your business/brand information and RCS agent.

Step 2 – Brand Verification

Complete the applicable verification process.

Google states that brand verification is a prerequisite before an agent’s first launch.

Step 3 – Agent Launch

Submit the RCS agent for launch with the required information.

Step 4 – Connect API

Integrate your CRM, website, application or software with the RCS API.

Step 5 – Create Message

Design your RCS message using:

Text
Images
Video
Rich Cards
Carousel
Buttons
Suggested Replies

Step 6 – Send Campaign

Send messages to your selected audience.

Step 7 – Customer Interaction

Customers can read, click, reply and interact with available actions.

Step 8 – Track Analytics

Monitor delivery, reads and interactions.

Launch requirements can vary by carrier and market, so the exact onboarding process should be confirmed with the RCS provider/aggregator serving your target market.

Why Choose Our RCS Messaging Platform?

Rich Customer Experiences

Move beyond plain text with images, videos, cards and interactive actions.

Powerful APIs

Connect RCS with your website, CRM, ERP and mobile applications.

Branded Communication

Present customers with a recognizable business identity where supported.

Two-Way Conversations

Allow customers to interact directly with your business.

Smart Automation

Automate marketing, transactional and customer-support journeys.

Detailed Analytics

Measure delivery, reads, clicks and customer interactions.

Omnichannel Integration

Connect RCS with SMS, WhatsApp, Voice and other business communication channels.

Scalable Communication

Build messaging journeys for startups, SMBs and enterprise businesses.

RCS Messaging Platform Benefits

Increase Customer Engagement

Rich media and interactive messaging can create more engaging experiences than plain SMS.

Strengthen Brand Identity

Use branded business profiles and visual content to make communication recognizable.

Simplify Customer Journeys

Give customers direct actions instead of asking them to manually type or search.

Create Two-Way Conversations

Turn business notifications into interactive conversations.

Improve Customer Experience

Deliver useful information and actions within the messaging journey.

Connect Marketing & Commerce

Move customers from promotion to product discovery and action within a connected experience.

RCS Messaging Platform for Enterprises

Our RCS platform can support enterprise communication requirements including:

High-volume messaging
API integration
CRM integration
Campaign management
Multiple users
Multiple brands
Customer segmentation
Analytics
Webhooks
Automated journeys
Omnichannel communication

RCS Messaging Platform for Agencies

Digital marketing agencies can use RCS to offer clients:

RCS Campaign Management
Promotional Campaigns
Lead Generation
Customer Engagement
Rich Media Messaging
Transactional Messaging
API Integration
Campaign Analytics

Agencies can manage multiple client accounts and campaigns from a centralized platform, subject to the provider’s account and agent architecture.

RCS Messaging Platform – Key Features

Messaging

Text Messages
Images
Videos
GIFs
Audio
PDFs
Rich Cards
Carousels

Interactive Features

Suggested Replies
Suggested Actions
CTA Buttons
Call Action
Location Action
URL Action
Calendar Action
Web View

Business Features

Branded Profile
Business Verification
RCS Agent
Customer Conversations
User-Initiated Messaging

API Features

REST API
Webhooks
Delivery Events
Read Events
Interaction Events
CRM Integration
ERP Integration

Analytics

Delivery
Read
Click
Reply
Engagement
Campaign Performance

RCS Messaging Platform FAQ

What is RCS?

RCS means Rich Communication Services, a modern messaging standard that provides richer and more interactive messaging capabilities than traditional SMS/MMS.

What is RCS Business Messaging?

RCS for Business is designed specifically for businesses to communicate with customers using branded and interactive messaging experiences.

Can RCS send images and videos?

Yes. RCS for Business supports rich media including images, videos, GIFs and other supported content types.

Can RCS send carousels?

Yes. RCS supports carousel experiences that allow businesses to present multiple products or pieces of content within a conversation.

Can customers reply to RCS messages?

Yes. RCS for Business supports two-way conversations and user-initiated interactions.

Does RCS support OTP?

Yes. Authentication and one-time-password messaging are among the supported RCS for Business use cases.

Can RCS be integrated with CRM?

Yes. RCS can be integrated with CRM, e-commerce and other business applications through available APIs and integrations.

Does RCS provide delivery reports?

Yes. RCS implementations can provide delivery and read events, along with interaction events.

Is RCS available in India?

RCS for Business is available in supported markets and carrier environments, including India through supported RCS partners and infrastructure. Availability can vary by carrier, device and implementation.

What happens if RCS is unavailable?

Supported RCS implementations can use SMS/MMS fallback where configured and available. Exact fallback behaviour depends on the provider and market.

Is RCS better than SMS?

RCS and SMS serve different communication requirements. RCS provides substantially richer interactive capabilities, while SMS offers broad compatibility. Businesses can use both together as part of an omnichannel messaging strategy.

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RCS Messaging Platform & RCS SMS API Provider in India | Business Messaging

Powerful RCS Messaging Platform for businesses. Send rich media, images, videos, carousels, rich cards, OTP, transactional and promotional messages with RCS API and analytics.

RCS Messaging Platform for Rich & Interactive Business Communication

Suggested Website Page Structure

For SEO, I recommend making the RCS page structure:

H1 – RCS Messaging Platform

↓

Introduction

↓

What is RCS?

↓

RCS Business Messaging

↓

RCS Features

Rich Cards
Carousel
Images
Videos
Suggested Replies
CTA Buttons
Web View
Verified Branding

↓

RCS Services

Marketing
Transactional
OTP
Customer Support
Conversational Messaging

↓

RCS API

↓

RCS Dashboard

↓

RCS Analytics

↓

Industry Solutions

E-commerce
Banking
Healthcare
Hospitality
Real Estate
Education
Travel
Automotive
Logistics

↓

RCS vs SMS

↓

RCS vs WhatsApp

↓

How RCS Works

↓

Benefits

↓

FAQ

↓

CTA

Start Your RCS Business Messaging Journey

Make every customer interaction richer, smarter and more interactive with RCS Business Messaging.

Connect. Communicate. Captivate.